This, from ChurchLeaders.com...

I can't tell you how many conversations I see about reaching the next generation:

"Our average age is getting older…"

"Our neighborhood is changing…"

"Our kids don't come to church anymore…"

"Did you see those stats on millennials…"

In an effort to help church's think through their strategy, I have developed "the five." Please excuse any notion that I have figured out "the" strategies. Rather, I am trying to provide a water-tight approach that logically covers all of the possible directions. It is meant to challenge assumptions, uncover expectations and reveal best practices. Warning: this post is pretty direct and will be a wake-up call to some leaders.

Before identifying the four strategies let's cover one guiding principle:

Generational relevance is always a leadership issue first.

Because the gift of leadership naturally develops leaders in its wake, a lack of presence with the next generation is a lack of leadership in some way.

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Read the rest of this important article here...