I've said it before, and I'll say it again... Social Media is where young people are at. If we don't conquer it, then we won't be as effective at drawing them in. Flame Congress and the Papal Visit (or #Flame2012 and #PapalVisit) learned this lessons well, and it seems that #WorldYouthDay #Rio2013 is now learning it too... This, from @RomeReports: